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In this video tutorial, Alex emphasizes that email marketing is far from dead and still holds significant relevance in business. He highlights that 92% of adults in the US use email, with 61% checking their emails daily, demonstrating the channel's effectiveness. Despite the rise of other marketing platforms like YouTube and SMS, email remains a personalized and effective method for businesses to engage with their audience. Alex outlines four profitable email templates that copywriters should utilize to enhance communication and visibility. He encourages viewers to subscribe for more copywriting tips and trends.