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(encouraging music) - Welcome to this special video for readers of Building a Bold Brand. I wanna tell you about how to use the bold brand score sheet. You can see on the visual here in the video and you can see in a link underneath it how to download your own copy of the score sheet that Ive created a metric for helping to assess your brand and how well protected it is. So, first step is to take the assessment, give yourself an honest rating and score in each category as applicable, and then, youll see at the bottom, you could have a score between zero and 12. Okay? If your score is 10 or greater, youre probably doing great and you probably dont need to seriously consider doing anything, youre on top of your brand, just keep doing what youre doing. Thats great. If your score was between a six and a nine then youve got some room to improve. And I would first encourage you to go back and look at the score sheet and see if your grade in any category was a zero. If you have any ze
