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- If you spent any amount of time at all in Google Analytics youve probably come across something called Bounce Rate. Really, thats just a measure of engagement. In fact, theres a whole section of reports that are all about engagement that show you exactly how engaging your site is for your users. But you gotta learn how to read em and in this video, were gonna cover exactly that. Now were gonna take a step back, before we jump into analytics, to talk about why were using Google Analytics in the first place. Think about it in terms of a conversation. Users are coming to your site and your website is having a conversation with those users to hopefully get them to become a customer. If you think about it, thats what happens if they come to an offline store, theyd have to interact with a salesperson. That salesperson would help them purchase their products. Well, your websites basically doing the same thing, and Google Analytics is how we can listen for that conversation. We can