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Hello, Kevin Namaky here, and today were going to talk about the three things that all greatcreative briefs do. This is the first video ina new series where were going to be talking about creative brief writing, and the creativedevelopment process in order to create ads andcommunications for your brand. Well be walkingthrough all of the elements of great creativebriefs, and talk about best practices for writingeach part of it. Well also talk about the creativedevelopment process and some of the best practicesalong the way so that you get the outcome you needwith your internal teams and with your agencyteams. Before we dive straight into the threethings that all great creative briefs do, I wantto talk just a little bit about some of thefrustrations and challenges that tend to happenwhen were writing creative briefs and with thecreative development process. A lot of timeswhen were working with teams across brandssometimes even within a brand and definitely fro