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[Music] in this chapter we look at the use of a local landmark or a serious thereof to create a visual identity for a city porto portugal the challenge presented was very clear the city needed a visual system a visual identity that could organize and simplify communication with its citizens and could at the same time define a clear hierarchy bringing together the city and the city hall we needed to represent porto a global city the city for everyone says designer eduardo heiress and he continues looking at porter from an aesthetic point of view we found the inspiration we were looking for the blue titles spread all across the city inspired by the stories in the tiles we developed more than 70 geometric icons that represented the city and its people and this is how it translated into a unique icon language and of course more patterns creating patterns out of the city patterns an incredibly beautiful design language in my eyes a fantastic system for an incredibly beautiful city here is a
