Bold brand in the Website Evaluation

Aug 6th, 2022
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How to bold brand in the Website Evaluation

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marketing is an action branding is a strategy the primary difference between the two is that marketing involves maybe more of a push than branding yeah branding is what comes before any marketing efforts you engage in and involves expressions of the values of your organization or service and great brands dont happen by accident theyre built by growth focus leaders who do things on purpose so how can you build a standout brand so if youre just starting to think about branding for your business or your brand image is just worn out in this episode well talk to sailor hirsch the owner of express my brand and shell share the three power moves to smash through the generic and go from bland to better bold brand today on the [Music] welcome back to the obsessed marketer the podcast designed for you the small business owner looking to jumpstart your business and learn quick marketing strategies that you can take with you to increase sales docHub and growth my name is andrew hayes and we hav

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6 Methods to Measure Your Brands Value Cost-Based Valuation. This method calculates brand value based on how much it costs to build the brand. Market-Based Valuation. Income-Based Valuation. Customer-Based Valuation. Net Promoter Score (NPS) Valuation.
Is the information reliable and free of errors? Are there spelling, grammar, or punctuation mistakes? Can the facts be verified in another source?
Authority - Who is the author? What makes this person or organization an authoritative source? Date - When was this information published and is the publication date important to you? Accuracy - Where are they getting their information from?
To be sure that the information you are looking at is credible and of value keep the following criteria in mind: Authority/Source. Is it clear who is responsible for the contents of the page? Accuracy. Objectivity/Content. Currency/Timeliness. Structure/Access/Usability.
The ABCD of Web Evaluation: What to look for Authority - Who is the author? What are the authors credentials? Bias - Is the information balanced? Is it more opinion than fact? Currency - When was the page last updated? Are any links dead? Documentation - Is information documented with references?
5 Criteria for How to Evaluate a Website Design Layout. Your websites appearance must be balanced and arranged logically. Colors. Your website should be consistent with your brand and logo while following solid principles of color use in design. Navigation. Content Quality. Search Engine Optimization.
There are six (6) criteria that should be applied when evaluating any Web site: authority, accuracy, objectivity, currency, coverage, and appearance. For each criterion, there are several questions to be asked. The more questions you can answer yes, the more likely the Web site is one of quality.
Website Assessment and Evaluation Accuracy. A high quality website source contains accurate information that can be verified by other sources. Authority. It should be clear who the author is and what credentials he/she has. Objectivity. Currency. Coverage. Accessibility. Design. Content.

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