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these days it is standard practice to use social media marketing if youre running a business pretty much every online business and most offline businesses as well try to use social media to get customers online however the sad truth is that especially most small businesses dont really have any sort of strategy they are just posting content randomly or trying to copy their competitors and the end result is that they dont create any real results meaning it doesnt affect their bottom line positively and that its a massive waste of time because we all know how time-consuming social media can be my name is gillian perkins im an online business strategist and i specialize in digital marketing strategy im also the founder of startup society which is an online training program for digital entrepreneurs in this video im going to teach you the process that i use to develop our social media strategy every year and this is how ive created the strategy that has grown our followers on socia
