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branding a company or an entity never has a simple direct one to three step formula right so in this video what im going to do is take you through how we approach branding a common question we get asked a lot is what are branding processes like right if you are to come in and work with us and you know uh go through an entire branding exercise what are the things we are likely to do how are we going to approach branding its not something its not like you know a set of rules that you follow it in a certain way and youre always going to get great results no you need to adapt the process to what is suitable for your company it comes in two phases so we have the brand strategy phase and then we have the visual design phase so with the first phase is actually the most important phase of the entire exercise because thats what builds the foundation for your brand this is where we discuss and figure out you know what the brand really is what is its personality what are the values that we s
