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introduction it took me 20 years of practicing trademark law and working with brands businesses before i put all of my experience and wisdom into a book building a bold brand when i did that the response has been so tremendous to the paperback version the ebook version and the content thats within the book such a great response great reviews from clients from friends from colleagues that i wanted now to take the time to be able to share that content in even more ways with more people so that brings us to this new multimedia version of building a bold brand we begin today with the introduction and i hope youll join us for this ride and let me know your feedback about the content in the book as a consumer trademarks and brands surround us from the grocery store to the mall from our television screens to our mobile devices we see thousands of logos and brand names each and every day as a business owner or manager your organizations brand represents your products and services your value
