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(light enlightening music) - This book, Building a Bold Brand, is full of powerful content. I wanna tell you about the five different sections, and what theyre about, so that youll know more before you purchase it. The first section is about creating and launching a brand. It really talks about the value of a creative brand name and how to get there. The second section is about the trademark registration process. As you know, Ive registered more than 3000 trademarks, over 20 years. I know the process inside and out, and I wanna tell you about the process, why its important, and how its done. The third section is about properly using and maintaining your brand. Those are key to enhancing the legal protections that go into a brand and to a trademark. In the fourth section of the book, we talk about special considerations for a variety of categories. The biggest one is small businesses. As a small business owner myself, and a family that owns numerous small businesses, and an attor
