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JENNIFER GOVE: Hello everyone. How are you all? AUDIENCE: Good. JENNIFER GOVE: Great. Such a wonderful crowd. Thank you so much for all coming to my talk today. So my name is Jenny Gove and Im a User Experience Researcher here at Google. Ive been at Google, now, this month, for 10 years, and I heard that that coincides-- [CLAPPING] Thank you. I heard that that coincides with the number of years weve been having I/O conferences. So, double anniversary, thats really fun. So, this afternoon, were going to be talking about developing great apps and creating principles of mobile app design that I want to share with you, so that you can create great experiences for your users. And why is this important? Well, its important because there are-- sorry-- there are over 1.5 million apps in each of the app stores, as we know. So theres a lot of competition out there, and you dont want your app to suffer from usability flaws. I think usability flaws and user experience issues can contribute
