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i am always looking for ways to help take trademark and branding concepts and boil them down to a visual or a quote or some way to help convey something thats complex in a bit more digestible manner and i have talked a lot about bold brand names and how to build them and the different types of literary tools that can be used to create bold brand names and i recently was inspired to come up with the building a bold brand wheel that breaks down these different types of names and you can see from this new visual wheel that my amazing graphics and content team at the chad bar group helped me develop and design recently that weve taken the eight different types of bold brand names that ive talked about before and broken them down into different categories four of them are based on the meaning of the terms two of them are based on sound tricks and two of them are based on combinations of words and syllables and i think this tool is really really cool to help think about the different type