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people ask me all the time what is brand licensing and how is it different than product licensing so stay tuned if you want to know the [Music] difference okay as you know Im a big believer in product licensing thats why Im going to rent an idea my idea to a company thats looking for ideas and each time they sell my idea to their customer I get paid a royalty on the wholesale price its pretty simple its been around for over 200 years but what is brand licensing cuz a lot of people are like Steve I dont understand the difference all right give you an example when I started making my guitar picks called hot picks I was doing my own designs I did the skulls I did vampires I did all these kind of heavy metal designs but there was a time when I wanted to expand my product offering basically I ran out of ideas so I learned a little bit about brand licensing I remember going to a trade show um in New York it was the licensing show at the Javit Center and I learned quite a bit about bra
