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(inspiring music) - Im so pleased to discuss my Building a Bold Brand book with you, that I want to share some kind of behind the scenes into about the cover, and why we chose it, and what the various things on it represent. So first, youll notice the sunflower in the upper right hand corner of the front cover. You may notice Im also wearing a sunflower lapel pin. You may have noticed that I have a slogan, that goes, Making Trademarks Bloom Since 1999. I think that the metaphor of flowers, and growth, and renewal, as it applies to sunflowers, applies well to trademarks, and Ive used it as a colorful way, literally and figuratively, in my marketing and branding, to promote our services and our law firm. So, only appropriate that I stay on message, and on brand, and incorporate the sunflower into my very first book cover. Building, the word building, were talking about here, as you see on the cover, making and constructing, because the book covers the tools, with concrete exam
