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welcome again to ten with Ken Im Ken Steele last week we looked at some cautionary tales regarding higher ed branding and we looked at some pretty cautious rebrands that weve seen as a result but thankfully there are plenty of examples of the opposite as well colleges universities that develop bold brand positions or launch campaigns that are deliberately provocative in order to grab attention this week lets look at some truly bold Canadian higher ed brands some would controversial some proved sex sells and one was so powerful its just been stolen by the University of Phoenix lets take ten and take notes academic institutions are profoundly traditional institutions rooted in a thousand-year history the oldest tend to use their coats of arms as official logos and take delight in neo-gothic architecture and archaic ceremonies but even the staunchest traditionalists and greatest critics of commercial marketing techniques would agree that they want their institution to have a national
