Bold brand in the Bonus Program

Aug 6th, 2022
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How to bold brand in the Bonus Program

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(energetic music) - Thank you Simon, Alvaro for joining us today. Its great to have you. Im really excited to have you both here. I hope youre both having a great Cannes. Youre enjoying it so far? - Absolutely. Its great. - [Tusar] Yeah. Its all hot and humid, right? - Whats not to love? - I know weve got that deep blue that we have in the ocean we were talking about before. So it feels like its a great place to be. So wanted to talk about, you know, creativity, whats going on in the world in B2B, and how we think about the opportunity that lies with AI, and really what personalization at scale means. So recently we launched our B2B study and we were found that 82% of B2B marketing leaders think creative confidence is growing in B2B. What do you think Simon, is contributing to that? - Only 82%. - Only 82%. Thats right, yeah. - I mean, so personally, you know, I think that that weve been really obsessed over the last few years with media optimization and, you know, theres n

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When your brand is bold with design, pushing limits and expectations, you can create an experience that stands out, truly captures the audience and, crucially, gives you the edge in the market. But boldness doesnt necessarily mean wacky or controversial. Being bold with design can be subtle, too.
Bold marketing uses unconventional strategies or tactics with a creative use of visuals and proactive messaging. This approach is often attention-grabbing and includes unexpected elements of surprise.
by Rolling Stone Culture Council / Bold Branding Its important to be explicit about who you are, what you stand for, and how you can help your perfect client or customer. Its the best way to increase brand awareness in your market.
Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.
Bold brands are brave enough to be honest and vulnerable. Although you may want to present a perfect facade to the world, people value authenticity over perfection. They want to see behind the scenes to understand who you really are.
Strengthen brand reputation: Brands with strong values are often perceived as more authentic. By consistently showcasing your values through your actions, you can help your brand build a positive reputation that fosters trust and credibility.
Creating a bold brand that stands out must be unpinned by a clear confident proposition. Keep the design simple and clean so it can be used across all platforms. Chose fonts and colours that reflect your brand personality. Above all be distinct and unique to avoid Misattribution.
Craft a distinctive brand identity by defining unique values, personality, and visual elements. Develop a consistent brand voice and messaging that resonates with your target audience. Utilize bold typography, striking color palettes, and innovative design elements to stand out.

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