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(upbeat music) - Im so excited to share with you some of the background on my first book, Building a Bold Brand. The book means a lot to me and it comes as a result of 20 years of experience. And I thought the best way to explain whats in the book and why I wrote it would be to read you the introductory paragraphs. As a consumer trademarks and brands surround us. From the grocery store to the mall, from our television screens to our mobile devices, we see thousands of logos and brand names each and every day. As a business owner or manager, your organizations brand represents your products and services, your values, your mission, and your history. Trademarks, like Nike, Amazon or Delta are more than just names. Theyre brands that represent a corporate identity and a user experience. Brands are fundamental to the success and growth of any business. But successful brands dont just appear out of thin air, they must be developed, built, supported and protected. For many years strong b
