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okay so lets say youve decided its time to create or update your branding strategy in principle it seems like this ought to be a relatively straightforward task its just a matter of defining the key message and then aligning your website design logo brand colors fonts and so on into a coherent brand identity and finally building a marketing plan with some sales channels around that should be done an afternoon right or maybe not as anyone whos tried this knows it can be a lot more difficult to build a solid brand strategy and practice than it seems in theory thats why in this episode Im really pleased to be joined by Megan Gersh Megan is an expert on branding website design and marketing strategy and she is more than 15 years experience in these fields including working with Major Brands such as Netflix Live Nation and Seattles Pike Place Mark and today were going to talk about what makes it so challenging to define a really strong brand well also have some tips for beginners