Bold background in the Product Launch Press Release

Aug 6th, 2022
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Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.
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Your press release should be attention-grabbing and engaging, but also easy to read and understand. A key point to remember The tone of any PR should be neutral and factual, usually written in the third person.
The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.
A boilerplate is a brief paragraph at the end of a press release that highlights a company and its core business information. Its a standardized copy, so you often see the same paragraph concluding every press release unless the company undergoes some considerable change that warrants a new boilerplate.
A media pitch is an outdocHub to journalists with the goal of getting them to use your press release as the basis for media coverage. Whereas press releases explain what happened, media pitches explain why its important and deserving of attention. An effective media pitch will: Be concise and direct.
When writing press releases, we suggest using the active voice whenever possible. You have only a few seconds to catch journalists and readers attention; an active voice helps enhance the clarity and immediacy of your news.
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
It should be timely, relevant, and have a unique angle. Clear and Concise: The language should be simple, focusing on the most important details. Avoid using jargon or technical terms that might confuse readers. Well-Structured: A press release should be structured in a way that is easy to read and follow.
Bold the lead-in text for each point of your bulleted list, making them skimmable. Incorporate links and other clickable elements. These make up nearly half of all eye stops in a press release. They get attention and help casual readers digest your news.

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