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five ways to get the media to pick up your press releases social media platforms and the internet have ushered in new tools and strategies designed to help organizations get their news picked up by reporters yet schools and non-profits continue to send press releases to dozens sometimes hundreds of editors reporters bloggers and podcasts without getting any response journalists who have weighed in on the matter those who receive dozens and in some cases hundreds of press releases each day say they need a break from sifting through garbage in search of gold journalists biggest complaint is against those who send them press releases about topics they do not cover which usually happens as a result of blanket email blasts to ensure your press release rises to the top you must immediately grab the reporters attention to get their attention you need to know what interests them once you know what interests them you must develop headline hooks and first paragraphs that sound like packaged new
