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foreign we started one bold step because we believe that there is a big gap in the marketing industry today that is in the space of marketing operations and marketing technology and at the heart of it we believe that everything can be more efficient but especially sales and marketing we have a different approach than most agencies because we come at marketing with a lean background and a lean transformation process we come in and the first thing is this alignment exercise because when we can align and then we can enable step two with technology and people and process then we can move to step three which is where we measure things and improve the process foreign a lot of people are really enamored by the beautiful content and creative that comes out of some of the amazing agencies and I love that stuff too but at the end of the day I want to know did it work did it increase Revenue did it generate leads did it give you return on marketing investment because the prettiest design in the w