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before 2005 anytime anyone started talking about their business model it probably sounded like this blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah thats why Alex ostevaldo the author of business model generation and other books created something called the business model canvas the business model canvas is a tool that helps you map disgust design and invent new business models and also avoid blah blah blah blah blah okay so the business model canvas has nine building blocks lets take a quick look at what they are lets start with the customer segment these are the people and organizations that youre trying to sell to and this would include the people that are using your products and services as well as for example the people paying for it because they arent always the same person then youve got your value proposition which is just a fancy way of saying the products and services that you sell to your customers now youre going to need to get yo