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this week i wanted to talk about trademarking your logo and some of the basic things to consider if youamp;#39;ve invested time and money into developing a brand then your business will usually want to ensure that no one else can copy the branding you can protect the business by seeking trademark registration in the uk europe or worldwide trademarks in the uk are registered with the intellectual property office or the ipo but in order to become registered the logo or word or slogan needs to meet certain requirements set down by the trademark act 1994. so what is a trademark youamp;#39;ll often see the word trademark or trademarks brand used interchangeably brand and branding itamp;#39;s used by cooler marketing types whereas trademarks used by lawyers like me both refer to the device sometimes known as the sign used by a business to differentiate their goods from other companies and they can even be a logo stylized word or just the words themselves interestingly the word branding an