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In this video tutorial, the host introduces the topic of putting together a public relations plan, emphasizing the importance of having a strategy in place. They highlight the seven steps involved in creating a PR plan, emphasizing the need for planning ahead, whether it's for a campaign, a year, or even small projects. The host explains that a PR plan helps in outlining what needs to be done, how to execute it, the budget required, and how to evaluate the project's success. They promise to share some secrets and guide the viewer through the steps of creating an effective PR plan.
