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hello everyone this is rishabh and you are watching company360.in todayamp;#39;s question is can dictionary word with acquired distinctiveness be registered as a trademark a trademark maybe a word sign symbol or even graphic that is applied to a company or goods or services to distinguish them from those of the competitors for example a brand product company name or logo this enables consumers to identify purchase and enjoy products and services based on their specific characteristics and quality as promised by the say trademark or owner acquired distinctiveness every trademark identifies the goods sold under them as emanating from a particular source with passage of time it gets strengthened and a particular trademark gets registered or mentally associated in the minds of the consumers as distinctive of the product and its source some trademarks are distinct from their inception due to their inherent characters and they are given legal protection immediately upon use as a tra