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hi Iamp;#39;m Craig shin and today weamp;#39;re going to talk about how to best leverage first-party customer data and predictive AI in your campaigns with a focus on meta before we begin Iamp;#39;d like to remind you a little bit about predictable predictable is a suite of predictive AI models that is seamlessly integrated into your existing marketing Tech stack that offers additive data enrichment and audiences into your ad platforms and email platforms and other marketing technologies that you have in a with audiences that are use case ready the models that predictable uses include propensity churn repeat purchase model predicted LTV a product recommen product recommender and an engagement index that covers both known and Anonymous users our customers use predictable for all kinds of use cases but ads are a common starting point so today weamp;#39;re going to focus on optimizing your paid media spend inside meta and its connected channels what predictable provides in terms of in