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before you begin itamp;#39;s important to have a clear understanding of what your logo is going to represent the client will usually send over a document that will have all the necessary details but if you feel itamp;#39;s incomplete then donamp;#39;t hesitate to ask the client the questions you need to once you have a clear understanding of the brief start looking for references and create a mood board of how your design is going to feel the most popular place is to look for inspiration up interest behinds and rubble if youamp;#39;re struggling with what to search for you can try mind mapping which is a technique where you break down a logo brief and generate new ideas in different directions letamp;#39;s say iamp;#39;m designing a logo for a cafe called sleepy bunny coffee house and i donamp;#39;t exactly know where to start so iamp;#39;m just gonna write down the words that come to my mind when i think of the company name or even pick out words from the logo brief an