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identity versus branding buzzword branding is used a lot in our industry and itamp;#39;s used in kind of in the equal way that you might talk about a logo so i pulled this up this is the nike logo yeah we are simple and underneath it and what this means is like magritteamp;#39;s painting this isnamp;#39;t a brand this is a smart brand no what is it itamp;#39;s a logo and so this is all taken from marty newmeieramp;#39;s book the brand gap a logo is a term used for logo type and designers use this in lieu of using the word trademark which is a custom anyways the trademark can be a logo symbol monogram emblem or other graphic device the trademark is not the brand itself itamp;#39;s merely a symbol for it as in with the nike logo okay so what we want to talk about is understanding of branding and so we canamp;#39;t talk about identity design or logo design without understanding the larger context of branding a brand is a personamp;#39;s gut feeling about a product service or compa
