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In this video tutorial, the speaker demonstrates how to design high-converting emails using Canva, even for beginners or those on a budget. They emphasize that Canva's free version is sufficient for creating professional-looking emails without needing advanced skills in Photoshop or Lightroom. The tutorial includes designing an email for a client and recommends a width of 1000 pixels for email design. The key takeaway is to use Canva's custom size option and focus on creating visually appealing emails to engage subscribers effectively.