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And Im back. We have a lot more people than the morning which is perfect. This presentation is about conversion rate optimisation And this subject is a little bit hard to talk about because were talking about data As I always say, data is different from one person to another, from one website to another, from one page to another. So what Im going to do is, Im going to give you the ten hacks that built our framework on how we start our pages. When we start our pages, we start converting 5%, 6%, 7%. And thats what youre going to get by the end of this presentation, hopefully. Before we get into the into the CRO and the hacks, I want to explain why CRO is important because a lot of people miss on it. I know it can be a complicated subject. It can take time. Its a process, but it makes you money. And its free money. Basically, what youre doing with CRO is, you are maximising on the traffic that youre already having. This is an example of how we use Xero to pretty much double ou