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Welcome back this is John Locke for Lockdown SEO, and today I want to talk about word count. How much does it really matter when it comes to SEO? Now there are two schools of thoughts when it comes to this. Letamp;#39;s talk about it now, the first school of thought is, the so-called skyscraper technique that was coined by Brian Dean of Backlinko, where the idea is that you find the top ranking pieces of content, you look at the word count and what theyamp;#39;re covering, and then you try and go a few steps deeper in covering that content, and making increasingly bigger and bigger pieces of content to rank. Now that can have some merit sometimes. But I think that this idea is often misinterpreted, where the word count or the size of an article, it gets too cumbersome for normal people to really sift through and read and find that the answers that theyamp;#39;re looking for. And that is what a lot of people say, is, it doesnamp;#39;t need to be longer.