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In this video tutorial, the creator demonstrates how to craft a web design proposal using a proven template from their successful freelancing business. Key topics include: creating an effective proposal, its components, sending it, and obtaining signatures. Viewers are encouraged to download a Word template linked in the description. For a bespoke proposal, the steps include obtaining a clear client brief, writing the proposal, sending it, and following up. To gather a client brief, important questions to ask involve understanding the client's business, target market, desired actions for website visitors, uniqueness from competitors, average customer value, and current client acquisition methods.