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The tutorial presents a comprehensive suite of public relations strategies designed to enhance brand image and public perception. Key tools include the PR maturity index, brand message and voice mapping, PR content map, media channels, and a PR campaign timeline, all available for customization. The PR maturity index allows businesses to assess their strengths and weaknesses through a customizable radar chart based on factors such as media awareness, brand positioning, internal support, expertise, processes, and media relationships. Users can modify these factors according to their specific needs and plot scores on a scale, helping align PR efforts with broader business goals.
