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In this tutorial, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He begins by reviewing the purpose and types of press releases highlighted in previous videos. The focus of this session is on how to effectively distribute press releases to reach a broader audience. Scott identifies two main reasons for distribution: enhancing SEO and gaining visibility on major news platforms like Yahoo Finance, Fox, and Bloomberg. He illustrates that a press release can generate valuable link juice and increase brand exposure by being featured on these high-profile sites, which is crucial for getting stories in front of potential audiences.