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An executive summary is a concise overview of your business plan, akin to an elevator pitch, essential for attracting investors or guiding corporate leadership. While it is brief to write, crafting it can be challenging due to its varying purposes. This tutorial will provide five key tips for writing an effective executive summary and outline the essential information to include. Notably, it is often the first section readers see, making it crucial to be attention-grabbing and convincing. It should be one to two pages long and capture your business's story, including vital elements to engage your audience successfully. Additionally, a common mistake in writing these summaries will be addressed.
