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A good designer creates visually appealing work, while a great designer understands cognitive processes. Design psychology significantly impacts how viewers interpret a design. The term "gestalt" refers to a unified pattern or structure and originated in 1920s Berlin through theorists who studied visual perception. They focused on how we comprehend various signals simultaneously, discovering that the brain prefers simplification. The core concept of gestalt perception emphasizes grouping, suggesting that we recognize complex images, like a familiar face, by recognizing collective features rather than focusing on individual attributes alone.
