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This week, George Brooks from Crema discusses the Lean Model Canvas and its significance in initiating projects. He emphasizes its effectiveness in aligning teams and clients around the core purpose and vision of a product or business. Unlike traditional business model canvases, the Lean Model Canvas focuses on identifying the problem to be solved and the target customer. The canvas helps in defining the solution, unique value propositions, channels, and costs, simplifying a comprehensive business plan into a concise format. Brooks advocates for starting each project with this exercise to ensure clarity and direction.
