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this week on the video were going to talk about the lien model canvas and why its really useful to kick off every project with this exercise whats up guys my name is George Brooks one of the founders here at crema and were really excited to talk to you about a tool that weve been using for a long time and we find it to be one of the most effective ways to align our team our clients and in their team on the central purpose and vision of their product in their business theres been busines my business model canvases for a long time the lean model canvas takes a little bit different approach in its focus on primarily solving a problem or defining what problem youre solving and whos the customer that youre solving it for in between all that is where you actually start to define whats the solution youre gonna provide what are your need unique value props what channels how much is it gonna cost really what it does is it takes a giant document of a business plan and puts it on one p
