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A social media influencer contract is a formal agreement between a company and an influencer, whose substantial social media following can sway consumer buying decisions. These agreements are crucial for companies aiming to enhance their market presence, as endorsements from influencers mimic valuable word-of-mouth recommendations. Given the novelty of the influencer role, contracts are essential to clarify expectations and responsibilities for both parties. The video also promotes eForms, featuring a comprehensive database of various documents, and encourages viewers to watch until the end for a link to a social media influencer contract template.