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In this video, the concept of inbound marketing is introduced as a strategy for attracting customers instead of chasing them. Inbound marketing aims to guide customers on their journey to solve a problem by providing valuable content and tailored experiences. It aligns with the buyers' decision-making process to foster meaningful connections with customers. An example illustrates this: a customer searching for energy-efficient heating discovers useful blog content, downloads a free ebook, and eventually makes a purchase based on recommendations received via email. This demonstrates how inbound marketing creates a seamless journey from information discovery to purchase.