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In this video tutorial, the presenter explains how to create a web design proposal from scratch, using their personal template for a successful freelancing business. Key topics covered include: creating an effective proposal, understanding what to include, sending the proposal, and obtaining signatures. For those looking for a quick solution, an existing template in a client manager is recommended. If creating from scratch, the steps involve obtaining a clear client brief, which includes asking the client about their business, target market, desired visitor actions, unique selling points, customer value, and current client acquisition methods.