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Michael Zapreski from ConsultingSuccess.com discusses two common mistakes consultants make with proposals. The first mistake is the misunderstanding of proposals' role; many believe proposals are primarily marketing tools aimed at selling and convincing clients. Zapreski shares his early experience of creating lengthy proposals filled with personal background and achievements, which clients seldom read. He emphasizes that proposals should not introduce new information but rather serve a different purpose in the consulting process. Understanding the true role of proposals is crucial for consultants to engage clients effectively and avoid these common pitfalls.
