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In this video, the focus is on the Business Model Canvas, a widely-used tool for mapping and communicating business models. It is favored by many companies and institutions due to its simplicity. The Business Model Canvas encourages users to consider crucial elements of a business model, which were discussed in a previous video. Additionally, it fosters a shared language that facilitates communication among employees and stakeholders. The tutorial will guide viewers through using the Business Model Canvas. For further reading, the speaker recommends the book "Business Model Generation," available online, which provides in-depth insights into the business model framework.
