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In this video tutorial, Ivy, a UK-based brand designer, emphasizes the importance of asking the right questions during the design process to avoid complications. She introduces the free downloadable client questionnaire from her design shop, which contains essential questions she uses with clients. Ivy outlines that there are two stages in the questionnaire, starting with the strategy phase. By asking insightful questions, designers can ensure a smoother design process and gather necessary information effectively. She encourages viewers to check the linked document for additional questions that could enhance their client interactions.
