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In this lesson of the law of contracts, the focus is on the distinction between an offer and an invitation to treat, with a specific emphasis on advertisements. The discussion references the case of the Pharmaceutical Society of Great Britain v. Boots, where it was argued that Boots violated the law concerning the sale of prescription drugs, which must occur under a pharmacist's supervision. The case highlighted the issue of whether the display of drugs on shelves constitutes an offer or merely an invitation to treat, setting the stage for a deeper understanding of how these concepts apply in legal contexts.