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Trademarking a brand is essential for e-commerce sellers, especially on platforms like Amazon, as it helps differentiate their products from competitors and offers protection for their brand. In this tutorial, the speaker provides a step-by-step guide on how to file a trademark application, emphasizing that while it's not mandatory to hire a lawyer—as recommended by the United States Patent and Trademark Office—many sellers may find it manageable to complete the process themselves. The presentation will cover the preliminary steps necessary before starting the application, followed by detailed instructions on trademarking a specific golf brand, concluding with next steps for sellers.