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How to Blackout Sponsorship Proposal

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In this video, Chris Bellis from the Sponsorship Collective argues that the traditional sponsorship proposal is outdated and ineffective. He explains that brands have recognized this for around 20 years, while sponsorship seekers continue to rely on this method. Bellis emphasizes that successful sponsorship is not about creating lengthy proposals filled with tiered packages and logo placements. Instead, he criticizes the current model of sending out sponsorship packages, which often go ignored by brands, suggesting that this approach has become obsolete. The discussion highlights the need to rethink sponsorship strategies for better outcomes.

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What is Rule 40 at the Rio Olympics?

Rule 40 is the somewhat controversial rule of the Olympic Charter which prevents athletes who are competing in the Games from allowing their name, image or sporting performance to be used in advertising during a blackout period (just before and during the Games) without the permission of the IOC.

How to write a letter requesting sponsorship for an athlete?

The Best Way to Write A Sports Sponsorship Proposal Letter Use Club Letterhead. Introduce Your Organization. Explain How Partnering with the Club Can Benefit the Sponsor. Include a Conclusion. Include Sponsorship Levels.

What is Winter Olympic Rule 40?

Rule 40 of the Olympic Charter establishes the expectation of Olympic participants athletes and team personnel alike to respect and comply with the various institutions associated with the Olympic movement, including the World Anti-Doping Code, relevant International Federations and the charter itself.

What is Rule 40 in the Olympics?

During the Olympic Games Period, only Olympic Partners can engage in congratulatory advertising. Before and after the Games Period, non-Olympic Partners can engage in congratulatory advertising in support of their contracted athletes, but without using any Olympic Properties.

What is rule 50 in olympics?

A persons right to free expression must respect the rights or reputations of others, national security, public order, and other considerations. All restrictions to fundamental rights must, however, be necessary and proportionate to the pursuit of legitimate aims.

How do you ask an athlete for sponsorship?

5 easy steps to help your athletes find sponsors Understand why companies sponsor. Prepare by building an audience. Decide what kind of sponsorship your athletes want. Find out who to contact. Make contact.

What is Rule 40 blackout period?

Rule 40 of the Olympic Charter establishes a Blackout Period for all athletes participating in the Olympic Games, which runs from 9 days before the opening to 3 days after the closing ceremony. This Blackout Period could be defined as an information silence and has been a source of tension since 2016.

When was Rule 40 introduced?

In 1991, the IOC created Rule 40 to guard the intellectual property (e.g. logos, images, slogans, music) of the Olympics and assert the exclusivity of its official sponsors.

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Blackout Sponsorship Proposal