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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and the five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any agreement, particularly for sponsorship contracts, to ensure legal compliance. Bale highlights that sponsorship is a marketing discipline, and involving legal counsel is crucial when engaging with new sponsors. He encourages viewers to subscribe and activate notifications for updates on future videos.