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A social media policy is an internal guideline for companies to manage employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms become vital for customer engagement and brand identity, they also pose risks, as inappropriate posts can damage a company's reputation. This video tutorial explores the importance of social media policies and the essential elements they should include. Additionally, the presenters introduce themselves as eFORMS, a comprehensive database for various documents, and encourage viewers to stay tuned for a customizable social media policy link at the end of the video. The video also aims to clarify the distinction between social media policies and social media practices.