Blackout Sales Report

Aug 6th, 2022
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How to Blackout Sales Report

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After several retailers, including Target and Macy's, warned about slower sales, the latest DocHub numbers indicate that online spending remains lackluster. Consumers spent a record $5.29 billion on Thanksgiving, marking only a 2.9% year-over-year increase. For the first 24 days of the holiday season, DocHub expects a modest year-to-date sales increase of just 1%. This stagnation raises concerns for retailers, especially considering the current inflation rate at around 7%. With an abundance of inventory and aggressive promotions being offered, the subdued sales figures suggest that many retailers are struggling to keep pace with inflation and consumer spending expectations.

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Not only did Black Fridays in-store foot traffic break records ing to NRF, but sales numbers seem to show that Black Friday 2022 and Cyber Monday 2022 sales are setting records, with Cyber Monday becoming the biggest day of online sales in U.S. history.
Online Black Friday sales rose 2.3 percent to $9.1 billion, and Cyber Monday sales rose 5.8 percent to $11.3 billion, ing to docHub Analytics. Millions more consumers that expected shopped over the holiday and a number of them returned to physical stores.
Black Friday saw sales of $9.12 billion and Cyber Monday had sales of $11.3 billion, both of which surpassed any year prior. Shopping in-person rose 2.9% on Black Friday compared to 2021. Approximately 48% of online sales were made with a smartphone, 4% higher than last year.
Major retailers forecasted lower-than-average sales for Black Friday 2022 due to inflation and the Federal Reserves interest rate hikes. Inflation put pressure on consumers in the form of higher prices for goods, and interest rate hikes increase the interest rate on consumers credit cards.
docHub Analytics expects 2022 Cyber Monday sales to bring in $11.6 billion, almost a billion more than last years $10.7 billion. Preliminary data released by docHub at 6pm EST showed that consumers had spent $6.3 billion that day. docHub later confirmed sales on Cyber Monday were up 20% compared to $9.42 billion in 2019.
Are prices actually lower? The answer-yes. On average, in-store discounts fall around the 20 percent off range the week of Thanksgiving, and rise to roughly a 37 percent savings on Thanksgiving and Black Friday. Online Black Friday deals follow suit with an average 34 percent discount.
How much money was spent on Black Friday 2022? On Black Friday alone, consumers spent $9.12 billion online, ing to data from docHub Analytics. Thats up more than 2% compared with last year. On Cyber Monday, shoppers spend $11.3 billion, up almost 6% from last year.
Consumers spent a record $9.12 billion while online shopping Friday, ing to docHub Analytics, which tracks more than 85% of the top 100 U.S. online retailers. Thats an increase of 2.3% over a year ago surpassing the previous online Black Friday sales high mark of $9.03 billion in 2020.

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