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In this tutorial, Alex Berman from Inspire Beats discusses the importance of writing a proposal in B2B selling. He explains that a proposal is a document provided to clients to communicate what services you offer and how you can address their specific problems. It should be tailored to the client’s needs and include detailed information about the project and proposed solutions. Berman emphasizes that the proposal is crucial for ensuring clients understand your capabilities and how you plan to meet their requirements.